Will Brands Come Calling for Carli Lloyd, the Surprise Star of the Women's World Cup?

Experts say you can bet on it

The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put on the $10 bill. But, while the chances that honor goes to her are probably not very high, the odds are considerably better that Lloyd will be seeing plenty of U.S. notes coming her way, regardless—in the form of brand endorsement deals.