Wieden Turns Weinhard's Straight Northwest

Miller Brewing switches to a Northwest-centric strategy for Henry Weinhard’s in a new campaign for the brand from Wieden & Kennedy.

The Milwaukee brewery shifted the brand to the Portland, Ore., shop earlier this year from Publicis & Hal Riney in San Francisco. Wieden handles Miller High Life, which is backed by what is considered one of the brewery’s better campaigns.

Miller last year spent an estimated $2 million on Weinhard’s with Riney.

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