Wieden Is Mum on Beer Repositioning

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES Miller Brewing Company is “in the middle of repositioning the advertising for Miller High Life,” a representative said today.

Peter Marino, acting corporate media relations director, said that Miller might be presenting new advertising ideas at a national sales meeting scheduled for Wednesday and Thursday in Milwaukee, but he added that it is “premature” to suppose that the faceless spokesman created by roster shop Wieden + Kennedy would be retired.

W+K,

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in