Why Zipcar Buried an Old Clunker Under a Trash-Filled Iceberg

A colorful reminder of how much parking sucks—unless, of course, you're a customer of the ride-sharing service

subcompact car buried under a 10-foot mountain of snow encrusted with trash
Spotted on Astor Place: this sorry-ass subcompact. Aren't you glad it's not yours? Zipcar

Key insights:

It takes a lot to turn the heads of New Yorkers, a population historically considered to be shockproof. But one sight that appeared in downtown Manhattan on Friday and Saturday did wind up drawing a glance or two. It was an abandoned subcompact car buried under a 10-foot mountain of snow encrusted with trash including a bicycle tire, sneakers and a discarded Christmas tree.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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