Key insights:
- The brand commissioned a survey to accompany its installation about parking in NYC.
- Zipcar is gaining a reputation for quirky marketing stunts like this one.
It takes a lot to turn the heads of New Yorkers, a population historically considered to be shockproof. But one sight that appeared in downtown Manhattan on Friday and Saturday did wind up drawing a glance or two. It was an abandoned subcompact car buried under a 10-foot mountain of snow encrusted with trash including a bicycle tire, sneakers and a discarded Christmas tree.
