Why Zipcar Buried an Old Clunker Under a Trash-Filled Iceberg

A colorful reminder of how much parking sucks—unless, of course, you're a customer of the ride-sharing service

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It takes a lot to turn the heads of New Yorkers, a population historically considered to be shockproof. But one sight that appeared in downtown Manhattan on Friday and Saturday did wind up drawing a glance or two. It was an abandoned subcompact car buried under a 10-foot mountain of snow encrusted with trash including a bicycle tire, sneakers and a discarded Christmas tree.

While such a sight is ordinary enough during a Big Apple winter, the city’s had no snow of late, a fact that marked this curious piece of urban detritus for what it was: marketing.

“We wanted to have some fun bringing the realities and hassles of car ownership to life.”


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