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Wendy’s executives are on a mission to elevate the consumer experience of the brand. That’s why, last fall, it teamed up with Pandora to create personalized playlists for its restaurants based off consumer data.
“What I thought was a meeting to talk about how we were going to help Wendy’s sell more hamburgers, fries and soft drinks took a slightly different turn,” said Steven Kritzman, svp at Pandora. “[Instead we got] into a conversation around the consumer music experience in the store.”
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