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A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath.
We're speaking, of course, about the pharmacy chain's legendarily long receipts, which customers will soon be able to opt into receiving digitally rather than as several feet of flowing paper.
CVS president Helena Foulkes showed up on Jimmy Kimmel Live! and, before an audience of some 2.4 million viewers, announced that the long national nightmare was over.
"We knew that our customers were very concerned about the length of our receipts," Foulkes said.