Brand Marketing

Why VW Is Bringing Back the Original Beetle. Sort of.

Nostalgia has value, but only to a point

By Robert Klara

September 30, 2014

When Volkswagen announced last week that it would be bringing back the “Beetle Classic Model” in 2015, some Bug fans probably bugged out. Wait—the real classic Beetle with manual window cranks and the engine in the trunk? Coming back?

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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