Why VW Is Bringing Back the Original Beetle. Sort of.

Nostalgia has value, but only to a point

Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

When Volkswagen announced last week that it would be bringing back the “Beetle Classic Model” in 2015, some Bug fans probably bugged out. Wait—the real classic Beetle with manual window cranks and the engine in the trunk? Coming back?

A 1953 Export Type 1 | Photo: Getty Images

Well, sure.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in