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If you want to see the Victoria's Secret Angels, you'll have to follow them on Instagram, because the lingerie brand is discontinuing its iconic catalog.
The L Brands-owned retailer has been producing up to 300 million copies of its catalogs per year, at a cost of $125 million to $150 million annually. However, when the brand experimented with dialing back on its physical catalog, it found that sales didn't take a hit.
As a test during the fourth quarter of 2015, the company reduced the number of catalogs it released by 40 percent without seeing a negative impact on its sales.