Why This Luxury Watch Brand Is Calling 17,819 of Its Customers to Personally Apologize

Another PR avenue for Kickstarter darling Filippo Loreti

Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR—in the form of a gigantic personal apology.