Why the Rise of the Chief Change Officer Is a Business Imperative

New role needs to improve trust with corporate social contracts

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an overseas worker and of the loss of social status in an unfamiliar cultural context all play into an inchoate demand for change.

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