Over the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas. So it makes sense that the festival would seek to recognize that work. This year, SXSW created a new awards program, the SXSW Creative Experience Arrow Awards.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.