Why Starbucks Sold Out of Those $200 Swarovski Gift Cards

Does the bling matter more than the beans?

"Just handling it makes you feel really special," said one buyer. "There is no better way to treat yourself," enthused another. "I love this item," wrote a third, adding, "I work hard for my money, and this is my Christmas gift to me." Were these online comments about Rolex's Cellini watch? Or Tiffany & Co.'s Victoria diamond pendant, perhaps?