Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
"Just handling it makes you feel really special," said one buyer. "There is no better way to treat yourself," enthused another. "I love this item," wrote a third, adding, "I work hard for my money, and this is my Christmas gift to me." Were these online comments about Rolex's Cellini watch? Or Tiffany & Co.'s Victoria diamond pendant, perhaps?
Hardly. The froth (posted on Starbucks' retail page) was about the coffee chain's limited-edition holiday gift card—a slender slice of stainless steel in three colors, each encrusted with Swarovski crystals.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in