Challenger Brands

Why Popeyes Is Positioned to Be the Next Great Brand Marketer

The chicken chain is entering a new era

Popeyes' global marketing is now overseen by Fernando Machado, who continues to lead branding for sister chain Burger King. Getty Images

By David Griner

August 23, 2019

It’s been called the Great Chicken Sandwich Twitter War of 2019, but this week’s fast feud was just the opening battle.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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