Why Pepsi's Back to Making Blue Soda 20 Years After the First Batch

Shock of shocks: Teenagers like drinking blue stuff

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One of the lesser-noticed features of the never-ending cola wars is the practice of introducing odd-favored offshoots. This is how we got Cherry Coke (1985), Vanilla Coke (2002) and Black Cherry Vanilla Coke (2006.)

Sometimes, though less frequently, the odd flavors give rise to odd colors, too. Crystal Pepsi—a clear version of regular Pepsi—hit the market in 1992. (It was too weird for most people and disappeared two years later.) A persistent urban legend holds that Coca-Cola is actually green and is only dyed brown to make it more palatable.



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