Why Nils Leonard, Ex-Creative Chief of Grey London, Just Started His Own Coffee Company

When the creative becomes the client

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


At a dinner in Cannes last June, just weeks before he announced his exit from Grey, Nils Leonard was holding forth on the topic of ad creatives making their own products and building their businesses—not just doing so for clients.

Eight months later, he has his own coffee brand.

image
Nils Leonard

The former chief creative officer of Grey London has teamed up with several partners—who have a long history in the coffee business—to launch Halo,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in