Why Music and Musicians Are a Marketer's Best Weapons

Opinion: They make for harmonious partnerships

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With a microphone in hand (instead of a ball), Drake manages to sell out basketball arenas all over the world. Despite the selling power he and his peers in the music industry have, brands haven’t paid as much attention—or advertising dollars—to musicians, particularly in comparison with the money invested into professional sports.

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This story first appeared in the Nov. 4, 2019, issue of Brandweek.

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