Why Marketers Need to Push for Inclusivity in Music

It connects them on a deeper level with their consumers and culture

Pink background with colorful shapes and red headphones.
The music chosen to represent a campaign or brand needs to start breaking down barriers. Getty Images

Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences, particularly as they use music to engage consumers.

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Rosemary Waldrip is vp of marketing at Music Audience Exchange.