Here’s What the Mashup of Tech in Amazon Echo Could Mean for Marketers

Why J&J's CMO loves the 'people-centered' device

Alison Lewis, Johnson & Johnson's CMO, is no stranger to CES. But something she's noticing this year is the merging of various tech products to create better opportunities and solutions for consumers. The perfect embodiment of that, at least according to Lewis, is Amazon Echo.

The new device brings together the search power of Google, the ordering power of Amazon and the "conversational user interface" of Siri (which Amazon calls Alexa). 

In this video, Lewis also discussed her belief that the mobile device will continue to house most of the software needed to run the increasing number of tech devices at consumers' disposal. 

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