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At Cannes Lions during a panel I participated on this year, I sat in front of a room full of marketing and advertising execs and asked how many thought it was important for brands to take a stand on important social issues—one hand went up.
Now, this was not meant as a call-out. More than half of the winning ad campaigns we had been discussing were “socially charged”—that is, they addressed some relevant socio-political issue, from immigration to women’s rights, some with a literal viewpoint like Fearless Girl.
So,
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