Why Is Everything Giant Spoon Serves Up So Good?

It’s Adweek's Experiential Agency of the Year

A woman in a white dress stands behind a glass case with guns and belts. There are walls with white hats and black hats.
Giant Spoon's activation at South by Southwest transported festival attendees into the town of Sweetwater from the show Westworld. HBO

We’ve sung the praises of Giant Spoon before—most recently, when we named it Breakthrough Agency of the Year last fall. But we can’t help it if they keep topping themselves. An American Red Cross blood drive presented as an immersive Game of Thrones experience to promote the HBO show’s final season? We don’t know how they do it—that’s for Marc Simons, Experiential Executive of the Year, to manage—but we do know greatness when we see it.

This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.