Breakthrough Agency of the Year: Giant Spoon Stirs the Industry With Epic Activations and Storytelling

The idea-driven shop has become a serious contender in 5 short years

(L. to r.) Marc Simons, Jon Haber, Trevor Guthrie and Laura Correnti Cole Wilson

Giant Spoon, Adweek’s Breakthrough Creative Agency of the Year, has been steadily turning out striking work since its founding five years ago, but 2018 was exceptional for the scale and impact of its campaigns.

This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.