Innocent—the Coca-Cola-owned drinks brand which claims to produce “natural, delicious drinks that do good for the planet”—has seen its animated “Little Drinks, Big Ideas” campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other brands’ environmental marketing messaging as a result.
The advertising campaign by Mother London, which began mid-2021, features a group of people—including boardroom executives—singing, “We’re messing up the planet. We’re messing up real good.
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