Why Hi-Res Audio Doesn't Actually Offer a Higher Quality Sonic Experience

We can blame the iPod and its signature earbuds for this demise

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.”