Better Brands Are Formed With Audio That Evokes Emotion and Generates Memories

Sonic branding can be used to connect marketers with their audiences

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Think about where you are investing in advertising today. How much—if any—of that translates to an audio world? If you are feeling worried, you are not alone. A relatively new frontier in advertising, the use of sound to reinforce and extend brand identity is just on the cusp of widespread adoption.

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