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Budweiser has been an international sponsor of soccer for decades, including the sport’s largest competition—the FIFA World Cup—which it has supported for 36 years.
English soccer in particular has been rich marketing ground for parent company Anheuser-Busch InBev over the last 20 years. Its longstanding partnership with the Football Association led to Budweiser becoming the official beer of the FA Cup Tournament since 2015. Four years later, it extended the relationship for a further three years and becoming a sponsor of the English women’s national team.
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