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The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses.
One industry certain to feel the effects is online marketing. Consider specifically influencer marketing, a field comprised mainly of small businesses which pioneered a concept that helped fuel the surge in social media advertising.
The rise of influencer marketing is a true success story for the marketing industry and its growing community of social influencers.
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