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U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm that’s controlled by a barber who’s miles away from the Welsh hill the actor is standing on.
The campaign from Saatchi & Saatchi features two locations, 250 miles apart. As Bacon sits in a London barbershop sipping tea, a barber dons a remote-control glove and Ellis settles down on another barber’s chair next to the razor-wielding robotic arm 729 meters above sea level.
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