Why EE Took Actor Tom Ellis Up a Welsh Hill to Be Shaved by a Robot

The campaign, the latest from Saatchi & Saatchi, also features Kevin Bacon


U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm that’s controlled by a barber who’s miles away from the Welsh hill the actor is standing on.

The campaign from Saatchi & Saatchi features two locations, 250 miles apart. As Bacon sits in a London barbershop sipping tea, a barber dons a remote-control glove and Ellis settles down on another barber’s chair next to the razor-wielding robotic arm 729 meters above sea level.

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