Why Do So Many People Go Crazy for Wegmans?

How an upstate New York grocer found a national cult following

Late in January, when the Wegmans grocery chain confirmed that it planned to build a store in the Raleigh-Durham-Chapel Hill "Triangle" area of North Carolina, local residents got excited—really excited.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.