Why a Digitally Savvy Finance Brand Decided to Go 'Old School' With a Super Bowl Ad

SoFi exec says nothing could match the Big Game's reach

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Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl.

Part of a larger introductory campaign from creative shop Muh-tay-zik Hof-fer, one 30-second ad will appear during the game, with another running shortly before kickoff. The in-game spot looks to give consumers a taste of what exactly SoFi is and how it is different from traditional banking. 

The humorous approach seeks to explain the company's unique business model in a lighthearted way. 

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