Why a Digitally Savvy Finance Brand Decided to Go ‘Old School’ With a Super Bowl Ad

SoFi exec says nothing could match the Big Game's reach

Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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