Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing

Analysts must reconcile teams sometimes speaking different languages

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Cats and dogs have some serious communication issues. For one, cats raise their tails when they are angry, while dogs wag their tails when they are happy. A playful dog can inadvertently start a physical conflict for just waving his tail in front of a cranky cat, who’d say, “Do you know whom you’re raising your stupid tail against, dog?” Encounters like that cannot end well.

I often see that IT and marketing departments are like that.



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