Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing

Analysts must reconcile teams sometimes speaking different languages

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Cats and dogs have some serious communication issues. For one, cats raise their tails when they are angry, while dogs wag their tails when they are happy. A playful dog can inadvertently start a physical conflict for just waving his tail in front of a cranky cat, who’d say, “Do you know whom you’re raising your stupid tail against, dog?” Encounters like that cannot end well.

I often see that IT and marketing departments are like that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in