Why a Country Fell in Love With the Night Watchman From This Grand Prix-Winning Ad

Leo Burnett's Mark Tutssel explains 'Justino' and 'Van Gogh BnB'

CANNES, France—Leo Burnett's Spanish lottery Christmas commercial "Justino" won a Cyber Grand Prix here at the Cannes Lions festival earlier this week. But what made it such a special piece of work? 

Mark Tutssel, Burnett's global chief creative officer, chatted with Adweek on Thursday about that celebrated campaign, as well as Burnett Chicago's lovely "Van Gogh BnB" work for the Art Institute of Chicago. 

Check out the video above, in which he also picks his favorite piece of work not made by Leo Burnett this year.