Why Coronavirus Is Shaping Up to Be the Third Rail of Marketing

Spooking consumers into spending money is never a good idea

The casual observer might be tempted to think the burgeoning coronavirus crisis represents a rare marketing or advertising opportunity. After all, if a brand happens to already make a product that cleans, disinfects and kills germs, wouldn’t it be logical to fortify that messaging by talking about a product’s efficacy against the coronavirus?