Why CEOs Give Up Their Salary During a Crisis

'It's totally symbolic'

a tiny man standing on a giant roll of $100 bills
CEO salaries are typically in the $1 million range, but their real compensation is in stock performance—which isn't so hot right now. Getty Images

Key insight:

While the C-suites of America’s top airlines are asking the U.S. government for what could amount to more than $50 billion in financial aid, many CEOs are giving up their salaries in a show of solidarity for the critical times we are all living in.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.