Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Straight talk about bodily functions is common these days, even in so-called polite circles, though advertising still sometimes hides behind vague metaphors and sight gags for all-demo-friendly messages.
But a brand called Garden of Life ran into an unexpected obstruction (pun intended) in launching a campaign for its probiotics: Women apparently can’t say the word “poop” on cable TV.
Never mind that the f-bomb and other salty language is now fairly common in scripted series on those airwaves, but in placing its first work for the brand, agency Humanaut
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in