Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant.