Why Baseball Purists Are Not Happy With Nike’s Swoosh on MLB’s New Jerseys

Is logo creep coming for America’s Pastime?

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There’s a reason baseball is called America’s Pastime. When the Green Bay Packers won the first Super Bowl, or Bill Russell’s Celtics ushered in the modern NBA, the World Series had already crowned six decades of champions. So while football may bring the biggest spectacle in American sports, and NBA players the biggest stars, baseball is tied to American history in a way no other game is.

But that long-standing tradition and deep roots make change difficult—even something as innocuous as a new apparel sponsor.



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