Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

Survey says 28% plan to move jobs within a year

The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department. According to LinkedIn's data, strategic planners are 30 percent less likely to be satisfied with their current positions.