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YouTube used its YouTube Ads Leaderboard to share the top-performing direct-response TrueView for Action ads thus far in 2020.
The list was determined by an algorithm that factors engagements with the features of the format: total reach and clicks.
The Google-owned video site said the number of active advertisers using its direct-response video solutions soared 260% in 2019 versus 2018, pointing to the format’s prominent calls to action, headline text overlays and end screens.
TrueView for Action ads can be optimized for actions such as driving web traffic, leads or online sales.
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