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Let’s say, just for the sake of argument, that an advertiser was inclined to manipulate the emotions of potential customers and, as the old saying goes, “tug at their heartstrings.” Which of several images would be most likely to serve that purpose?
An AdweekMedia/Harris Poll posed such a question last month, yielding the responses you see summarized in the chart here.
While it may not be surprising that women were more likely than men to say “a baby” would play most strongly on their emotions, the gap was almost as wide when it came to “a puppy”: 45 percent of women, vs.
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