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Get closer … if you dare.
In this highly entertaining, mostly SFW campaign, a bunch of twenty-somethings answer questions and tackle various challenges based on common relationship themes such as trust and intimacy.
Developed by German agency +Knauss, and shot in crisp black-and-white, documentary-style, by youth culture maven Danielle Levitt, these “Dare to be Closer” digital videos introduce LifeStyles Zero natural rubber latex condoms (52 percent thinner!).
The goal is to stress closeness — and suggest the thinness of the product — without stooping to cliches about sexual performance.