CPG & Grocery

When Life Gets You Down, These Veggies Can Pump You Back Up

Cheeky campaign called 'Feel Good Greens' comes from agency Colossus for startup Bowery Farming

feel-good-transit-2022 — “Feel Good Greens,” from Boston-based independent agency Colossus, aims to introduce consumers in the Northeast to the tech-enabled vertical farming startup.Colossus, Bowery Farming

By T.L. Stanley

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It’s one of those days when you accidentally hit reply all. Or find out you’re a meme, or forget to clear your browser history. Oof!

At least there are some fortifying veggies available to you, with no trace of chemicals or regret, according to a new campaign from Bowery Farming. The leafy greens and herbs may not be able to solve your problems, but they’re a better choice than some you’ve made lately, the cheeky ads say.

“Feel

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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