Brand Genius

When It Comes to Causes She Believes In, Serena Williams Is Not Here for the Status Quo

The tennis superstar is intent on making change happen

Yetunde-Price-Resource-Center-content-2018 — The Yetunde Price Resource Center is named after Venus and Serena’s half sister, who was killed in a drive-by shooting in Compton.Yetunde Price Resource Center

November 4, 2018

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Beyond her work with established brands, Williams channels considerable energy into effecting change, and her fashion line, Serena, is the most recent, and tangible, example. While other marketers use female empowerment as an angle to enter the zeitgeist, Serena is premised on the concept.