What's So Good About 'Dumb Ways to Die'?

From JWT CCO Matt MacDonald

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This is a periodic installment that asks an agency guru to highlight a project from Google’s Creative Sandbox, an online gallery of standout campaigns that blend creativity and technology.

Matt MacDonald
Chief Creative Officer, JWT New York

My Pick: Dumb Ways to Die for Melbourne Metro Rail McCann Worldgroup

In a Nutshell: A public service announcement on Metro Rail safety that turned into a global viral phenomenon

Why I Wish I Did It: If there’s one thing Don Draper has taught us over six seasons of Mad Men, it’s this: Every great ad is secretly about death.



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