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This fall will mark five years since McCann Melbourne unleashed “Dumb Ways to Die.” No PSA since then, with the exception of the Ad Council’s “Love Has No Labels,” has come close to matching the global appeal of the adorable blobs who famously meet their demise in various comically stupid ways—ways that, Metro Trains memorably suggested, were almost as dumb as losing one’s life by being unsafe near train tracks.
In our latest “Best Ads Ever” video, Michael Hart, founder and managing creative director of Minneapolis agency mono, includes “Dumb Ways to Die” among his three favorite ads of all time.
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