5 Years Later, 'Dumb Ways to Die' Remains Advertising's Most Delightfully Horrible Creation

Michael Hart of mono picks his 3 favorite ads

This fall will mark five years since McCann Melbourne unleashed “Dumb Ways to Die.” No PSA since then, with the exception of the Ad Council’s “Love Has No Labels,” has come close to matching the global appeal of the adorable blobs who famously meet their demise in various comically stupid ways—ways that, Metro Trains memorably suggested, were almost as dumb as losing one’s life by being unsafe near train tracks.

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