5 Years Later, 'Dumb Ways to Die' Remains Advertising's Most Delightfully Horrible Creation

Michael Hart of mono picks his 3 favorite ads

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

This fall will mark five years since McCann Melbourne unleashed “Dumb Ways to Die.” No PSA since then, with the exception of the Ad Council’s “Love Has No Labels,” has come close to matching the global appeal of the adorable blobs who famously meet their demise in various comically stupid ways—ways that, Metro Trains memorably suggested, were almost as dumb as losing one’s life by being unsafe near train tracks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...