Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council.
The poignant three-minute spot, for the "Love Has No Labels" campaign, hopes to shake people up and help them realize that everyone holds biases, even if they aren't aware of them. To illustrate this idea, the Ad Council and R/GA set up a giant X-ray screen in Santa Monica, Calif., on Valentine's Day, found real people of different genders, abilities and sexual orientations and had them perform little dances behind the screen.