What’s on Sale at New York’s First Amazon Go Store? We Take You Inside

It’s the company’s 12th such concept shop

Video: Nick Gardner
Headshot of Ann-Marie Alcántara

Amazon Go’s first location in New York is far from flashy. It’s located in the posh Brookfield Place, but the store itself is small with only two aisles—ideal for the grab-and-go shopping approach Amazon Go is all about. At only 1,300 square feet, the Amazon Go store includes local brands like Magnolia Bakery, Ess-a-Bagel and others. Though it’s the company’s 12th store, it’s the first Amazon Go to take cash. The move comes amid a series of cities and states across the country banning cashless stores. See what a shopping experience is like at an Amazon Go in this video, and if you’re in New York, you can check it out yourself at 200 Vesey St., Level 2.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.