What's the Most Dangerous Job at an Agency?

New business chiefs deal with a lot of stress and a short shelf life

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While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those clients. In fact, a whopping 80 percent of agency respondents in a new Agency-Marketer Business Report from RSW/US said the tenure of their new business director was just two years or less.

While some execs are poached, a major factor for that revolving door is agencies do not always set realistic performance expectations, said RSW president Mark Sneider.



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