What’s the Most Dangerous Job at an Agency?

While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those clients. In fact, a whopping 80 percent of agency respondents in a new Agency-Marketer Business Report from RSW/US said the tenure of their new business director was just two years or less.