What’s in a Brand Name? In 2021 America, It Depends Who You Ask

Language and meaning in an era of polarization and rebrands

free assembly clothing
Walmart's new private label Free Assembly is launching at time when words are particularly charged. Free Assembly, Walmart

In addition to freedom of speech and the press, the First Amendment of the U.S. Constitution ensures Americans have the right to peaceably assemble and “to petition the government for a redress of grievances.” This is what is known as freedom of assembly.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.