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Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place.
His video, complete with filter, had a very fun young vibe to it. It even featured popular sound effects like the DJ airhorn and a chime that played when King offered the audience a cheeky wink.
However, one thing that was noticeably missing from Taco Bell’s announcement on the potato comeback was captioning.