Where Taco Bell's Potato CEO Failed

It's a matter of accessibility in video messaging

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place.

His video, complete with filter, had a very fun young vibe to it. It even featured popular sound effects like the DJ airhorn and a chime that played when King offered the audience a cheeky wink.

However, one thing that was noticeably missing from Taco Bell’s announcement on the potato comeback was captioning.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in