Food & Beverage

Where Taco Bell's Potato CEO Failed

It's a matter of accessibility in video messaging

potato
Taco Bell's video with its CEO as a potato missed the mark in one significant way.
By Alexa Heinrich

January 14, 2021

Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place.

Alexa Heinrich

Alexa Heinrich is the social media manager for St. Petersburg College.

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